Brand & Web Proposal — 2026

A new brand
for Letty.

You've built something genuinely valuable — AI that makes property teams run better. Now your brand needs to show the world what you already know.

Proposal / 001
April 2026
Our thinking

Letty has the product. It's time the brand caught up.

You're operating in a market where trust is everything. Estate agents, landlords, and property managers aren't early adopters — they need to believe in you before they'll hand over their business.

Right now your brand tells a story that's a few chapters behind where the product actually is. There's a gap between the confidence of what Letty does and how it's currently communicated.

We're here to close that gap.

  • 01
    The trust problemAI in real estate is still being earned. Your brand needs to feel established, credible, and human — not just technically impressive.
  • 02
    The clarity problemNancy and Pete are compelling. But the brand hasn't committed to a clear visual language that makes them feel distinct and premium.
  • 03
    The scale problemBacked by Entrepreneurs First and growing fast — your brand needs to scale with you across pitch decks, socials, and product.
The packages

Three ways
to work together.

Every package builds on the last. We'd recommend Rebrand & Build for where Letty is right now — a full brand and a live site, ready to scale.

Select a package below, then hit accept.
01 / 03
Essential
Refresh
£6k
2 weeks delivery
  • New logo design & brand mark
  • Full style guide (colour, type, usage)
  • Website design (not built)
  • 2 rounds of revisions
  • Website build & launch
  • Social & motion assets
★ Recommended
02 / 03
Rebrand
& Build
£10k
3 weeks delivery
  • Everything in Essential Refresh
  • Website design & full build
  • Live, production-ready site
  • CMS setup for easy self-editing
  • 3 rounds of revisions
  • Social & motion assets
03 / 03
Complete
Overhaul
£14k
4 weeks delivery
  • Everything in Rebrand & Build
  • Social media template suite
  • Pitch deck & presentation templates
  • Motion assets & animated brand marks
  • Unlimited rounds of revisions
  • Full brand guidelines handoff doc
How we work

Fast, focused,
& no surprises.

01
Discovery
A focused kick-off session. We dig into your positioning, competitors, and ambitions. No lengthy briefs — we move fast.
02
Direction
We present 2–3 creative directions. You pick one. Clear choices and honest conversation — no endless back-and-forth.
03
Design
Full brand and website in Figma. Live preview link throughout so nothing is a surprise at handoff.
04
Deliver
Clean handoff. All files packaged. Site live. Brand guide ready. You leave with everything to move independently.
Why Make Do

Studio quality.
Start-up speed.

Make Do is a small but mighty brand and digital studio. We work with founders who are building something real and need design that makes it undeniable.

You get senior designers on every project, fast turnarounds, and a team that genuinely cares about your outcome — not just the deliverable.

We've worked across fintech, proptech, and SaaS at the growth stage. We know how to build a visual identity that scales from seed round to Series B without a full rebrand every 18 months.

50+
brands launched from scratch
2wk
average brand delivery time
100%
senior design on every project
0
big reveals — you're in the loop every step
Ready when you are

Let's make
Letty unmissable.

Reply to this proposal, drop us an email, or book a 20-minute call. We can start within the week.